Creating a Scalable UX Pattern to Reduce Drop-Offs
The Challenge
Level SuperMind is a mental wellness app that helps users build healthier habits through meditation, music, sleep content, and guided journeys. With a growing user base and a wide content library, one of our biggest challenges was ensuring that users could actually find and engage with the right content—quickly, and consistently.
This case study walks through how we:
Identified a UX pattern that was causing drop-offs.
Designed a cleaner, more intuitive layout for the Music section.
Validated that layout through improved engagement metrics.
Successfully extended the same framework to the other sections throughout the app.
My Role
I was the sole designer who owned this project and worked on it from start to finish. But I did collaborate with a lot of other people for this project.
Collaborated with -
Senior Product Manager for undersigning the key KPIs to target and set the scope of project requirements and brainstorming.
Senior Designer for brainstorming and in depth feedback for the designs.
Engineers to conduct UI Testing to ensure the final output matched the designs
Owned end-to-end design, prototyping, iteration cycles and developer handoff
Level SuperMind is a mental wellness app that helps users build healthier habits through meditation, music, sleep content, and guided journeys. With a growing user base and a wide content library, one of our biggest challenges was ensuring that users could actually find and engage with the right content—quickly, and consistently.
This case study walks through how we:
Identified a UX pattern that was causing drop-offs.
Designed a cleaner, more intuitive layout for the Music section.
Validated that layout through improved engagement metrics.
Successfully extended the same framework to the other sections throughout the app.
My Role
I was the sole designer who owned this project and worked on it from start to finish. But I did collaborate with a lot of other people for this project.
Collaborated with -
Senior Product Manager for undersigning the key KPIs to target and set the scope of project requirements and brainstorming.
Senior Designer for brainstorming and in depth feedback for the designs.
Engineers to conduct UI Testing to ensure the final output matched the designs
Owned end-to-end design, prototyping, iteration cycles and developer handoff
Level SuperMind is a mental wellness app that helps users build healthier habits through meditation, music, sleep content, and guided journeys. With a growing user base and a wide content library, one of our biggest challenges was ensuring that users could actually find and engage with the right content—quickly, and consistently.
This case study walks through how we:
Identified a UX pattern that was causing drop-offs.
Designed a cleaner, more intuitive layout for the Music section.
Validated that layout through improved engagement metrics.
Successfully extended the same framework to the other sections throughout the app.
My Role
I was the sole designer who owned this project and worked on it from start to finish. But I did collaborate with a lot of other people for this project.
Collaborated with -
Senior Product Manager for undersigning the key KPIs to target and set the scope of project requirements and brainstorming.
Senior Designer for brainstorming and in depth feedback for the designs.
Engineers to conduct UI Testing to ensure the final output matched the designs
Owned end-to-end design, prototyping, iteration cycles and developer handoff
About the Company
Level Supermind is a mental wellness app that helps users build healthier habits through meditation, music, sleep content, and guided journeys. With a growing user base and an extensive content library, one of our key challenges was ensuring users could easily find and engage with the right content—without feeling overwhelmed.
In early 2025, we noticed that the Music section—despite being a high-intent entry point—was seeing poor engagement and high drop-offs. What began as a redesign of this section quickly evolved into something more: we discovered a layout approach that not only worked for Music, but could be successfully adapted to other sections of the app, including Sleep.
About the Company
Level Supermind is a mental wellness app that helps users build healthier habits through meditation, music, sleep content, and guided journeys. With a growing user base and an extensive content library, one of our key challenges was ensuring users could easily find and engage with the right content—without feeling overwhelmed.
In early 2025, we noticed that the Music section—despite being a high-intent entry point—was seeing poor engagement and high drop-offs. What began as a redesign of this section quickly evolved into something more: we discovered a layout approach that not only worked for Music, but could be successfully adapted to other sections of the app, including Sleep.
The Problem
Too Much Content, Too Little Action
Metric | Before | After |
|---|---|---|
Activity Started Per User | 1.2 | 1.7 |
Page Drop off % | 38.02% | 5.01 % |
The Music section was packed with value—curated tracks, ambient soundscapes, focus playlists—but the user experience didn’t reflect that. Instead of inviting users in, the interface created friction at every step.
Through a combination of behavioral data, conducting user calls and design reviews, we identified three core issues:
No clear entry point: Users landed on the page with no obvious “start here” moment. The hierarchy felt flat, offering options but no direction.
Cognitive overload: The section was broken into multiple horizontal carousels. While visually full, it overwhelmed users with too many choices, requiring effort to browse and decide
The Problem
Too Much Content, Too Little Action
Metric | Before | After |
|---|---|---|
Activity Started Per User | 1.2 | 1.7 |
Page Drop off % | 38.02% | 5.01 % |
The Music section was packed with value—curated tracks, ambient soundscapes, focus playlists—but the user experience didn’t reflect that. Instead of inviting users in, the interface created friction at every step.
Through a combination of behavioral data, conducting user calls and design reviews, we identified three core issues:
No clear entry point: Users landed on the page with no obvious “start here” moment. The hierarchy felt flat, offering options but no direction.
Cognitive overload: The section was broken into multiple horizontal carousels. While visually full, it overwhelmed users with too many choices, requiring effort to browse and decide