Problem Statement

Local consumers often struggle to discover and access a wide range of locally sourced products and services. Existing platforms do not provide a convenient and comprehensive solution for users to explore and purchase from local vendors.

As a result, both users and local businesses face challenges in connecting with each other, hindering the growth of the local economy and limiting sustainable and conscious consumer choices

Challenges

1. An app to help deliver the fresh produce from the local vegetable vendor to your doorstep.

   
   
   

2. Focus on reducing friction points and streamlining the user journey to ensure a seamless and enjoyable shopping experience.

   
   
   

3. Building trust and reliability in the platform by addressing concerns related to the quality of local products, delivery accuracy,

Design Process

I followed the below process for designing LocalLeaf

Discover Phase

FRAMING THE 5W’s AND 1H QUESTIONS

To get a better understanding of the problem statement I framed questions to help me figure out the various areas pertaining to this topic that needed further research.

• WHAT is the problem that we need to solve?

I need to figure out what exactly the users are struggling with while using delivery apps. What is their current user experience and what can be improved?

• WHO are the users?

Research is required on the demographic using grocery delivery platforms. And analysis is required as to what factors affect the said demographic. (type of platform, options, time period affecting the gender, age, location, the number of people using at a time)

• WHAT factors affect the decision of the users?

While choosing a vendor of a product, what is their thought process? What reasons do they consider? Does the distance,delivery time or rating and reviews come into play? If not, what else does?

• WHAT features do users currently find useful and what do they dislike?

Understand their current usual user experience. What do they enjoy, what annoys them and what do they find is lacking?

• WHY do users prefer doing grocery shopping on apps over the traditional way?

Understand how the change occurred and what are the reasons for this trend.

Competitor Analysis

• The market research conducted for the LocalLeaf case study provides valuable insights into the industry landscape and user preferences.

  
  
  

• Through an analysis of competitors like BigBasket and Dunzo, we gain a deeper understanding of market trends, user expectations, and potential advantages and challenges for LocalLeaf.

  
  
  

• This research serves as a foundation for informed decision-making and effective UX/UI design strategies